Employing the aesthetics used in Pop Art, Tom will aim to create a series of vitreous enamel signs sited at location along the Brockley Corridor.
Using these bold visual styles Tom will explore clean air topics with selected public groups in the local community. These topics will be used to ‘decorate’ the enamel signs giving a clear message about the benefits of a green environment and an improved quality of air as a result. As commercial advertising can sell us a product we will ‘sell’ the benefits of an improved and greener environment!
Pop art is an art movement that emerged in the mid-1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc.Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects.
Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell’s Soup Cans labels, by Andy Warhol. Even the labeling on the shipping box containing retail items has been used as subject matter in pop art, for example in Warhol’s Campbell’s Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.
Andy Warhol, Campbell’s Tomato Juice Box and others 1964