WORKSHOP TITLE: ‘Pop Art badge making to promote cleaner air quality’
PROPOSED THEMES: Employing the aesthetics of pop art and commercial advertising to promote cleaner air and green modes of transport along the Brockley Corridor area of Lewisham.
Employing the aesthetics used in Pop Art and commercial pin badges, Tom will aim to create a series of badges with the target groups using a badge making press.
Pop art is an art movement that emerged in the mid-1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc.
Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell’s Soup Cans labels, by Andy Warhol. Even the labeling on the shipping box containing retail items has been used as subject matter in pop art, for example in Warhol’s Campbell’s Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.
Using these bold visual styles Tom will explore with the target groups how clean air topics can be presented as a brand or a logo. These topics will be used to ‘decorate’ a series of cardboard boxes that they will make. The children will then photograph these finished boxes and these photos will provide the imagery for a series of badges that they will make….
The Cleaner Air Topics that can be explored could include:
Environmental issues such as:
Cleaner air quality targets
Air Pollutants and what causes them
Greener modes of transport / Vehicles, Engines and Fuels
Benefits of environmental awareness
Pollutants from domestic and Industrial Sources
Production of texts and slogans for a ‘green’ campaign.